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Website Redesign | Redesigning A Website Case Study | Web Design
At Web Experts, we understand the critical importance of a strong digital presence in today’s competitive business landscape. When The WG Team approached us with their challenges in the Las Vegas real estate market, we knew a comprehensive, tailored approach was necessary to transform their online presence and drive success.
The WG Team’s existing website was falling short of their needs and expectations. Despite their proficiency in basic web editors and tools like Microsoft Word, the team found many popular do-it-yourself web building platforms cumbersome and ineffective. Recognizing the need for a more robust and sophisticated solution, they reached out to Web Experts in Atlanta, Georgia.
After a few initial conversations and Zoom calls to discuss their needs and pain points, our Web Experts team stepped in to provide a holistic digital strategy. Our approach encompassed a complete redesign of the website, focusing on usability, aesthetics, and responsiveness. We also developed a comprehensive strategic services plan to enhance the site’s visibility and organic search rankings.
Our goal was not merely to address the immediate shortcomings of The WG Team’s existing website but to create a powerful, sustainable digital presence that would drive long-term growth. By leveraging our expertise in web design, artificial intelligence, and digital marketing, we set out to help The WG Team establish a compelling online brand, attract high-quality leads, and thrive in a rapidly changing search and digital advertising market.
As you’ll discover at the end of this case study, the results of our collaboration were nothing short of remarkable, with stunning improvements in key metrics that propelled The WG Team to new heights in the competitive Las Vegas real estate market.
The Initial State of Affairs
Their existing website was struggling to meet their needs and wasn’t representing their brand effectively. They had no clear vision on a digital marketing strategy. Language barriers kept popular hosting companies who offered “pay for support” and web design services from providing any help and all of the deliverables from these companies were just slightly off the mark.
They ended up going with GoDaddy’s website builder, the platform proved to be far less intuitive and user-friendly than advertised even with their new AI integration (what appears to be a chatbot), despite the team’s familiarity with basic web editing tools. The drag-and-drop interface, while meant to simplify the design process, was cumbersome and limiting, hindering The WG Team’s ability to create a unique, branded look that effectively showcased their properties and services. Essential features and functionalities were difficult to integrate, and the site suffered from poor performance and slow loading times.
The website below is the original WG Team website created by GoDaddy:
Creating a Custom Strategic Plan
Web Experts approached The WG Team’s digital transformation with a strategic, data-driven plan tailored to their unique needs and goals. We began by conducting a comprehensive analysis of their existing website’s performance, identifying key areas for improvement and growth. Our in-depth SEO audit uncovered significant opportunities to enhance the website’s visibility and organic search rankings. We researched high-value, relevant keywords and analyzed competitor strategies to develop a targeted SEO plan that would help The WG Team attract more qualified leads.
We also reviewed the website’s user engagement metrics, pinpointing design and navigation issues that contributed to high bounce rates and poor user experience. Additionally, our team performed a competitive analysis to identify industry best practices and opportunities for differentiation in the Las Vegas real estate market.
Armed with these valuable insights, we crafted a multi-faceted strategy that focused on three key areas:
- Website Redesign: We proposed a complete overhaul of the website’s visual and functional elements, prioritizing usability, responsiveness, and brand alignment. The new design would incorporate advanced features and intuitive navigation to enhance user experience and drive conversions.
- SEO Optimization: Our comprehensive SEO strategy, informed by the audit findings and keyword research, would improve the website’s search engine rankings and organic visibility. By implementing on-page and off-page optimization techniques, we aimed to help The WG Team climb the search results and attract more targeted traffic.
- Content Strategy: We developed a dynamic content plan that would showcase The WG Team’s expertise, engage their target audience, and establish them as thought leaders in the Las Vegas real estate industry. By creating high-quality, SEO-optimized blog posts, market updates, and neighborhood guides, we would attract organic traffic, build trust, and encourage social sharing.
With a clear roadmap in place, our Web Experts project management team developed a strategic plan to transform The WG Team’s online presence, aiming to create an engaging website that would strengthen their brand and drive success in the competitive Las Vegas real estate market.
The Website Redesign
Web Experts recognized that user engagement is a crucial factor in achieving strong organic SEO results. To captivate users and encourage them to spend more time on the site, we focused on creating a compelling and efficient user experience. Page speed was a top priority in the redesign process. Many do-it-yourself and hosting company-coded websites are burdened with excessive code, resulting in slower load times. Web Experts explored various options, from crafting mock-ups to developing fully functional websites, to find the optimal balance between aesthetics and performance.
After careful consideration, we finalized the look and feel of the website and built a captivating introduction that would inform visitors and provide quick access to key features. The result is a sleek, fast-loading website that engages users from the moment they arrive. Below, you’ll find a short video tour showcasing the redesigned homepage created by Web Experts. We encourage you to visit TheWGTeam.com to experience the enhanced site firsthand, as we continue to refine and optimize it for even better performance with new functionality being added all the time.
The video below is of the WG Teams main website page, one of many pages redesigned by Web Experts:
Note: You can make the video larger on mobile by turning your phone or hitting the square box icon.
Execution and Ongoing Support
The Web Experts team recognized that The WG Team needed more than just a website redesign; they required a long-term strategy, especially since the Las Vegas real estate market and the digital landscape of search were being replaced by AI and Answer Only search. Our digital marketing team at Web Experts assessed the website’s current rankings and traffic, researched competitors, and discussed with The WG Team where they could improve content. A long-term plan was created that included identifying and creating content without the need for The WG Team’s assistance, freeing them up to sell homes instead of writing engaging content or engaging with 3rd party individuals for backlink support. Through Web Experts’ website maintenance plan, The WG Team was able to accomplish large-scale marketing goals while keeping their expenses consistent.
This content strategy also included creating other websites that supported The WG Team’s primary website without interfering with its organic SEO. One example of this is with the new high-rise development in Las Vegas, Cello Tower. The WG Team mentioned that they were representing a new high-rise, and Web Experts suggested that a separate website be created with a different SEO strategy. A “content over design” strategy was implemented, and metrics of this new website were tirelessly measured and modifications made to enhance SEO over several months. After this organic SEO strategy was initiated, this website was listing higher than the developer’s website, and AI engines were referring to our newly created website as a source for content (see image below):
The Results: 76% Increase in Organic SEO Traffic
The collaboration between Web Experts and The WG Team produced remarkable results, with a 76% increase in organic traffic and an almost 2-minute increase in visitor site time. Daily traffic surged, and leads poured in from the main site and the subsites. Their feedback from partners, clients, and peers has been overwhelmingly positive.
Our goal was to revolutionize their digital presence, creating a website that showcases their professionalism and dynamic nature and serves as a crucial tool in their marketing arsenal, driving engagement and conversions. By maintaining a strategic focus on continuously adapting the website, The WG Team is well-positioned to stay ahead in the competitive Las Vegas market, ready to capitalize on emerging digital trends and opportunities.
Our partnership with The WG Team demonstrates the transformative power of tailored digital solutions that address specific industry needs and challenges. At Web Experts, we are dedicated to helping our clients achieve their immediate digital goals while also preparing them for future growth and success. We invite other businesses to explore how our web design and digital marketing expertise can elevate their online presence and operational effectiveness. For those ready to make a significant impact in their field, Web Experts is your partner, contact us today!
