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Setting Up Yoast | SEO Tips | Yoast Best Features
Setting up Yoast can be tricky, and getting the most out of the Yoast SEO plugin is crucial for optimizing a WordPress website. At Web Experts, we have clients call us at all stages of launching a website. Some of our clients are more hands-on, so we thought we would put together a blog post about best practices for setting up Yoast on a WordPress blog.
After installing Yoast via the plugins dashboard and activating it, the first step should be carefully configuring the basic settings under the General Settings tab. For a service website, it’s important to enable the advanced settings pages to unlock additional configuration options, as well as enable search appearance settings to customize how site content appears in search engine results.
With the basics set up, it’s time to leverage more advanced optimization features. When creating or editing posts and pages, make sure to pay close attention to the SEO-related fields Yoast surfaces – particularly the Focus Keyword, SEO Title, and Meta Description. Choosing a relevant primary focus keyword and crafting a title and description that accurately summarize the content in an engaging way is tremendously important for both search ranking and click-through-rate from search engine result pages.
Don’t overlook Yoast’s built-in readability analysis either. Following the plugin’s tips for improving content readability can significantly boost rankings by creating easy-to-digest content as well as provide a better on-site user experience. Readability and user experience are both search ranking factors search engines like Google emphasize more and more.
Beyond these core features, Yoast offers many additional powerful optimization tools like XML sitemaps, social media preview integration, local SEO support, and more. Fully exploring everything available in the Yoast SEO dashboard can uncover new ways to improve search visibility and traffic. Proper setup and utilization helps interweave optimization seamlessly into the content creation process.
Yoast SEO presents immense DIY SEO potential through its comprehensive feature set. However, implementing it effectively across an entire website can still prove daunting. This is where the experts at Web Experts can provide invaluable assistance. If you need help unlocking Yoast’s capabilities, contact our team today to discuss optimizing your WordPress website.
