The Project
Project: Website redesign
Deliverable: Modern layout and updated Cello Tower information, launched June 26th, 2026
Location: Las Vegas, Nevada
Website: cellotowervegas.com
The Redesign
CelloTowerVegas.com needed a new look. We redesigned the layout and refreshed the content with current information about Cello Tower, the high-rise residential address at Symphony Park in downtown Las Vegas. The one rule we set for ourselves: change nothing that could disturb the site's digital marketing performance. The redesign modernized the design and messaging while preserving the URL structure, search signals, and content authority the site had spent years earning.
The History Behind This Site
This site has a story. It originally launched around 2022, before AI SEO was a term anyone used. The WG Team, a real estate client who kept us on retainer, asked us to position them in search for Cello Tower, and told us it was a no-holds-barred effort.
We had a theory: AI was going to change how people search. So we set out to get AI systems to index our content and treat CelloTowerVegas.com as the authoritative source of information about the tower. It worked. AI assistants began referencing our information and linking to CelloTowerVegas.com instead of the developer's own website. The developer was not thrilled. Our client was.
The Outcome
The WG Team was recognized for the effort and was later acquired by a national brand. Their one request in the acquisition: keep Web Experts as a vendor. You can read what they said about working with us in the WG Team testimonial.
The 2026 redesign carries that asset forward: a modern face on a site that AI and search already trust.
Interested in how we think about AI and search? See our Atlanta AI services and digital marketing pages, or contact us. Browse more work in the case studies library.